Saturday, March 13, 2010

Froyo: The planet’s new ice cream


The sign is atop a heap of other signs: Dave’s Yogurt Bar. I swiveled from where I was seated at the back seat of a cab, sometime in May last year. I was en route to an out-of-town assignment, but I promised I would return to that clean, well-lighted place at 16 United Street, Barangay Kapitolyo, Pasig City. The bar-café is behind other eating places that serve steaks and barbecued meat products.

And for those from outer space, yogurt is this planet’s new ice cream.

Return I did for an initial sampling of the plain yogurt. If Oprah has had her Aha! moments, I have had mine every time I go to Dave’s. First time I went there was with my kumare Anna Leah Sarabia, then with hard-to-please Kiss the Cook caterer Waya Araos, followed by my sisters and daughters, ex-colleagues at a now defunct media office, Gilda Cordero Fernando, spiritual worker Bong de la Torre, and Club Nostalgia singing host-emcee Lincoln Drilon.

Once I brought cups of different-flavored yogurt to freelance writer Gou de Jesus's pad for an afternoon of catching up, and she just mewed in delight while taking a few teaspoonfuls of the stuff so the supply would not run out quickly.

Unanimously, they say, they’ll go there on their own the way I always do to try the regular flavors on the line-up like passion fruit, everything from the berry family (strawberry, wild berry) grape, mango, vanilla bean, dark chocolate and coffee. Dave’s now has a premium line: macadamia, pistachio, dark decadent chocolate, among others. Coming soon is mangosteen (the word itself makes me salivate).

When franchise owner David Onstott, a Filipino with American-Bavarian roots, says, “Our yogurt cakes are awesome,” you’ve got to believe him. This guy is a living testament to what diet awareness can do to alter one’s life for the better. Born with a form of skin asthma, his parents tried different medications on him. As they sought other cures, they learned that a diet leaning more on fruits and vegetables alleviated David’s discomfort.

Today David can pass for someone in his late 30s. I could scarcely believe it when he said he’s 50. No botox. The man detests anything artificial, starting with his own products. His motivation for making yogurt is “to make a healthier frozen treat than ice cream,” he says.

Few people read labels on ice cream containers, and it’s high time that more do. The label declares the usual ingredients, namely, water, sugar and milk solids. The last can include some hazardous chemicals for preserving the ice cream’s color, for guaranteeing shelf life (preservatives), for stabilizing to keep the other ingredients together instead of breaking apart when they’re frozen. There’s artificial flavor, too (only 2-5 percent fresh fruit; everything else is unreal).

Perhaps the worst ingredient there is white sugar, the most destructive kind.
But back to Dave for less scary news. Fresh yogurt, which is the base, is made from scratch. It takes him two days from the time he gets the milk (pure cream) to the time he turns the stuff into frozen yogurt. He uses as much as 40-50 percent fresh fruits so he finds no need to artificially color his products. The color comes from the fruit. David doesn’t compromise taste and texture.

“So how good can this possibly be for you?” he challenges me as I dig into a cake.

He is keeping prices “as low as I can. It’s important that people get their money’s worth when they come by. That means something to me,” he says.

For the salad he makes for me, which he calls “just a salad,” he throws in on the spot lettuce leaves, sugar beets, cubes of multi-grain bread, tomatoes, sesame seeds and pours a vinaigrette and olive oil dressing. It’s a huge bowl, but he assures me it will be finished in no time and I will feel light, with room enough for another round of yogurt.

Next on his personal menu is to start a class on how to feed an ailing loved one at home and how to help them recover, again through a good diet.

He’s moving out of his charming “hole in the wall” in Barangay Kapitolyo; his products will soon be found in more than 10 outlets in Metro Manila malls.

Dave’s Natural Premium Yogurt is open for franchising. Email bananakings@yahoo.com or text/call 0905-219-8961. He has a fan page in Facebook.

No comments: